Privacy Policy

Last updated: March 18, 2026

Fit Cove LLC ("we", "our", or "us") operates the FitCove mobile application and related services. We value your privacy and the protection of your personal data. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights. By using FitCove, you consent to the data practices described in this policy.

1. What We Collect and Why

Category Data collected Purpose
Identity & contact Name, email address, date of birth, gender Account creation, authentication, age verification, and personalizing your experience
Training profile Fitness goals, experience level, available equipment, training schedule, race times Generating and customizing your training plan
Workout data Exercises, sets, reps, weights, difficulty feedback, exercise preferences Tracking your progress and adapting your program over time
Location & health data GPS location, distance, pace, heart rate, elevation, splits, calories Recording and displaying your runs, calculating training paces, and route mapping
Technical & diagnostics Device type, operating system, app version, diagnostic logs Maintaining service reliability, identifying and fixing bugs

We do not use third-party analytics, advertising trackers, or collect advertising identifiers.

Apple HealthKit: With your explicit permission, we read and write workout data to Apple HealthKit. HealthKit data is processed on your device — we do not store it on our servers, and we never sell, share, or use HealthKit data for advertising purposes.

Wearable devices: FitCove supports Apple Watch and Garmin watch companions. When you use a connected watch during a run, it collects GPS location, heart rate, and distance data. This data is synced to your phone and uploaded to our servers as part of your run results.

2. How Is My Information Protected?

Your data is stored securely in the United States using industry-standard encryption for data in transit and at rest. Access is restricted to authorized personnel and systems. While we take every reasonable precaution to protect your information, no method of electronic transmission or storage is 100% secure. In the event of a data breach affecting your personal information, we will notify affected users by email within 72 hours and report to relevant authorities as required by law.

3. Who Is It Shared With?

We are not in the business of selling your data. We do not use your information for advertising. Your personal information is not sold, distributed, or leased to third parties without your permission or unless required by law. We share personal data only in the following circumstances:

  • Service providers: We use third-party infrastructure providers to host and operate the Service. These providers process data solely on our behalf and under our instructions.
  • Strava (at your request): If you choose to connect your Strava account, we upload your run data to Strava when you initiate the upload. We request only upload permission and cannot read or access your existing Strava data. You can disconnect at any time from your profile settings. See Strava's Privacy Policy.
  • Legal compliance: We may disclose your information if required to do so by law, regulation, legal process, or enforceable governmental request.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you of any such change.

4. What Are My Rights?

You may request to:

  • Access — receive a copy of the personal data we hold about you to verify lawful processing
  • Correct — fix incomplete or inaccurate personal information
  • Delete — erase your account and all associated personal data
  • Restrict — suspend processing of your data while a dispute or request is being resolved
  • Export — receive your data in a structured, machine-readable format
  • Object — stop processing of your data based on legitimate interests
  • Withdraw consent — revoke permission for optional processing (e.g., HealthKit, Strava) at any time without affecting prior lawful processing

To exercise any of these rights, contact us at support@thefitcove.com.

EU users (GDPR): We process your data under contract performance, consent (HealthKit, Strava), and legitimate interest (diagnostics). Your data is transferred to the United States under Standard Contractual Clauses. You have the right to lodge a complaint with your local data protection authority.

California users (CCPA): You have the right to know what personal information we collect, request its deletion, and opt out of the sale of personal information. We do not sell personal information.

5. How Long Do You Keep It?

We retain your data only for as long as necessary to provide the Service. Specific retention periods are available upon request. If you delete your account, we remove your personal data within 30 days — including your profile, training plans, workout history, GPS routes, and activity files. Data already uploaded to third-party services (e.g., Strava) is subject to those services' retention policies.

6. Cookies & Tracking

Our website does not use cookies, analytics, or tracking scripts. We do not track users across third-party websites.

7. Age Requirement

Our services are not intended for persons under 18 years of age. We require a date of birth during registration and use technical measures to prevent persons under 18 from creating an account. If we become aware that a person under 18 has provided us with personal information, we will take steps to delete that information and terminate their account.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes through the app or by email. Your continued use of FitCove after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this policy or how your data is handled, contact us at support@thefitcove.com.